Change is inevitable, especially in technology.
For 40 years, we operated as Premier International, helping organizations solve their most complex data challenges. Since our founding in 1985, our work has always been about more than just moving information from one system to another. It has been about transforming data into clarity and outcomes that matter. We were pioneers in this space, and over time both the industry and our role within it have evolved.
Our new brand, Definian, reflects that evolution.
Defining What’s Next
Definian captures the idea of helping organizations define what comes next in their data journey. Data is now the heartbeat of every modern enterprise, and our role is to help leaders harness it with precision and purpose. We guide companies through every stage so they can unlock opportunities, spark innovation, and achieve results that matter.
What We Do
We are an AI-enabled company, built on the belief that strong data foundations are the key to unlocking the power of technology. AI is both how we work and what we deliver. It shapes our approach across strategy, modernization, and insights, and it also defines a dedicated area of focus where advanced methods like machine learning, automation, and predictive analytics open new possibilities.
That journey is shaped by what we call the Definian Data Value Chain, organized into four areas of expertise:
- Strategy: Defining AI strategies, establishing data-driven approaches, and designing future-state architectures that provide clarity and direction.
- Modernization: Delivering governance, quality and observability, master data management, migration, engineering, and archiving to create trusted, future-ready systems.
- Insights: Turning data into decision-making power through visualization, reporting, analytics, and modeling.
- AI & Automation: Applying data science, machine learning, predictive analytics, and workflow automation to open entirely new possibilities.
This combination ensures organizations have the clarity, infrastructure, and insights needed to ensure they are ready to use AI responsibly and effectively to deliver measurable business value.
The Story Behind the Name
The name Definian was chosen with care. It comes from the word define, signaling clarity, direction, and purpose. Just as we help leaders define strategies and outcomes, Definian itself embodies precision and intentionality. The name also carries a sense of forward movement, not only defining where organizations are today, but guiding them toward what comes next.
Definian is more than a name. It is a statement of our promise: to create definition in a world of complexity, and to turn data into possibility.
The Design and Colors
As we step into our future as Definian, our logo and visual identity tell a story that is both deeply rooted and forward-looking.
The logotype itself is modern and intentional, with lowercase letters that convey confidence without pretense. The open corners of the “d” and “n” suggest progress and momentum, while the two dotted “i”s in Definian green represent the dual nature of our work: technical precision and creative possibility.
The bold blue is a deliberate evolution of Premier’s signature color, honoring our 40-year legacy while signaling a stronger, more confident vision. Complementing it is a fresh green, chosen to introduce warmth and approachability. Together, the palette reflects both precision and partnership, the pillars that define how we serve our clients.
Every element was designed with purpose, reflecting who we are, what we value, and how we guide our clients toward the future.
Most Importantly, What Has Not Changed
What has not changed is our foundation. We continue to leverage our deep expertise across the full data lifecycle, delivering decades of meaningful results. Our trusted partnership model continues to put clients first, and our focus remains on turning data into outcomes that fuel innovation, including AI-enabled solutions.
Definian represents more than a new brand. It is our renewed commitment to helping organizations see the path ahead and navigate it with confidence. When data is harnessed with purpose, and when it is ready to power AI, it becomes more than information. It becomes possibility.
The future is here. And the path is clear.
We are Definian.
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(Note: Our fully updated website will be coming in Fall 2025. For more information on Definian, please read the press release that accompanied our brand launch.)