Premier International Rebrands as Definian to Help Organizations Define What’s Next in the Age of AI

FOR IMMEDIATE RELEASE

CHICAGO, August 25, 2025 – After four decades as Premier International, the company today announced its new name and identity: Definian.

For more than 40 years, the firm has partnered with global enterprises to solve complex data challenges, from modernizing systems to advancing analytics. With its rebrand, Definian signals both continuity and change: the trusted partner organizations have relied on since 1985, now with a renewed focus on preparing leaders for the opportunities and demands of AI.

“Definian marks our evolution into an AI-enabled company,” said Craig Wood, CEO. “We’ve built on decades of experience helping organizations achieve clarity with their data, but our focus is squarely on what’s next: giving leaders the strategy, modernization, and insights they need to accelerate their AI journeys.”

The name Definian is inspired by the idea of defining what’s next. Data is no longer a back-office function; it is the foundation of every modern enterprise and the starting point for AI. Definian exists to help organizations make their data reliable, ready, and actionable, equipping leaders to move forward with confidence.

“What hasn’t changed is how we work,” said Mikel Naples, President and COO. “Our clients know us as a trusted partner who delivers measurable results. Definian is about sharpening that promise and bringing precision and purpose to every engagement so our clients can achieve outcomes that matter.”

Definian continues to build on what has always set the firm apart: four decades of experience across the data lifecycle, a proven record of results, and a partnership model that puts clients first. The company now brings those strengths into an AI era, combining deep data expertise with modern capabilities to help organizations prepare, adapt, and accelerate responsibly.

About Definian

Definian helps organizations define what’s next by unlocking the full value of their data. With expertise spanning data strategy, modernization, advanced analytics, and AI, Definian equips leaders to harness data with clarity and precision throughout their digital evolution.

Founded in 1985 as Premier International and rebranded in 2025, Definian has guided thousands of successful initiatives for global enterprises, technology providers, and system integrators. Combining four decades of data expertise with an AI-enhanced approach, Definian ensures organizations achieve measurable outcomes and sustained advantage in a world defined by data.